Hoka is a popular brand known for its innovative, highly cushioned running shoes that prioritize comfort and support. Founded in 2009 by two French trail runners, the brand quickly gained attention for its oversized, cushioned soles, designed to provide maximum shock absorption and a smooth, stable ride. Hoka's shoes are often characterized by their lightweight construction, bold, oversized midsoles, and a focus on delivering a plush, comfortable experience, making them a favorite among long-distance runners, trail runners, and those seeking relief from joint stress. With an emphasis on both performance and recovery, Hoka has expanded its lineup to include footwear for various activities, from road running to hiking, while maintaining its commitment to providing superior comfort and protection. Today, Hoka is known for revolutionizing running footwear with its distinctive design and high-performance features.