ON is a Swiss athletic footwear and apparel brand renowned for its innovative running shoes that blend cutting-edge technology with a sleek, minimalist design. Founded in 2010 by former professional athlete Olivier Bernhard, the brand is famous for its "CloudTec" cushioning system, which features cloud-like pods on the sole that compress and rebound to deliver a responsive, smooth running experience. ON shoes are designed to provide a balance of comfort, support, and agility, making them popular with both casual runners and competitive athletes. The brand focuses on lightweight construction, durability, and precision engineering, offering a range of footwear and apparel tailored to different athletic needs, from road running to trail running. With a strong emphasis on performance and design, ON has quickly become a favorite among runners looking for advanced, stylish gear that enhances their running experience.