New Balance is a renowned American sportswear brand that specializes in athletic footwear, apparel, and accessories. Founded in 1906 by William J. Riley in Boston, Massachusetts, New Balance initially began as a company producing arch supports and custom-made shoes. Over time, the brand evolved into one of the leading names in running and athletic footwear, known for its emphasis on comfort, performance, and innovation.

New Balance's mission is to help athletes achieve their personal best by creating products that combine performance with style. The company is committed to providing high-quality, well-crafted footwear that meets the needs of athletes across various sports. At the heart of New Balance is the idea of empowering individuals to perform at their peak while promoting a healthy and active lifestyle.

One of the brand’s defining principles is its focus on fit, providing a wide range of shoe sizes and widths to accommodate various foot shapes. This commitment to inclusivity in fit is one of the reasons New Balance is highly regarded by runners and athletes who seek personalized comfort.