ASICS is a global sportswear brand based in Japan, renowned for its high-performance running shoes, apparel, and accessories. Founded in 1949 by Kihachiro Onitsuka, the brand originally started as Onitsuka Co., focusing on creating basketball shoes. However, in 1977, it was rebranded as ASICS, an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy reflects ASICS' commitment to promoting both physical and mental well-being through sports.

ASICS is driven by the belief that a healthy body leads to a healthy mind. The brand aims to create innovative products that help athletes of all levels improve their performance, reduce the risk of injury, and achieve their fitness goals. ASICS is dedicated to supporting runners, athletes, and active individuals with footwear and apparel that provide comfort, support, and performance, blending cutting-edge technology with thoughtful design.